{"id":28455,"date":"2026-03-19T10:40:29","date_gmt":"2026-03-19T09:40:29","guid":{"rendered":"https:\/\/educaedtech.com\/?p=28455"},"modified":"2026-03-19T10:40:31","modified_gmt":"2026-03-19T09:40:31","slug":"educa-edtech-group-at-dircom-andalucia","status":"publish","type":"post","link":"https:\/\/educaedtech.com\/fr\/noticias\/educa-edtech-group-en-dircom-andalucia\/","title":{"rendered":"Le groupe EDUCA EDTECH rejoint Dircom Andaluc\u00eda"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Jaime Mart\u00edn S\u00e1nchez, directeur de la communication et de la marque et CMO du groupe EDUCA EDTECH, rejoint le nouveau conseil d'administration de Dircom Andaluc\u00eda, pr\u00e9sid\u00e9 par Santiago Alfonso, en tant que membre. La pr\u00e9sence du groupe dans cet organe renforce son positionnement dans le domaine de la communication d'entreprise et connecte la voix de l'\u00e9cosyst\u00e8me EdTech avec certains des principaux acteurs commerciaux de la r\u00e9gion.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le groupe EDUCA EDTECH franchit une nouvelle \u00e9tape dans sa projection institutionnelle avec l'incorporation de <strong>Jaime Mart\u00edn S\u00e1nchez<\/strong> le nouveau conseil d'administration de Dircom Andaluc\u00eda. L'assembl\u00e9e g\u00e9n\u00e9rale de l'association a proclam\u00e9 Santiago Alfonso nouveau pr\u00e9sident de la d\u00e9l\u00e9gation andalouse, en remplacement de Vanessa Moreno Rangel. Dans cette nouvelle \u00e9quipe, Jaime Mart\u00edn S\u00e1nchez fera partie du conseil d'administration en tant que membre, aux c\u00f4t\u00e9s d'autres professionnels de la communication et des affaires corporatives en Andalousie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dircom est l'association professionnelle de r\u00e9f\u00e9rence en Espagne pour les responsables et les professionnels de la communication, de la r\u00e9putation et des affaires d'entreprise. Elle rassemble actuellement <strong>plus de 1 200 partenaires <\/strong>et maintient comme l'un de ses principaux objectifs de mettre en \u00e9vidence la valeur de la <strong>le r\u00f4le strat\u00e9gique de la communication au sein des organisations <\/strong>et leur contribution \u00e0 la soci\u00e9t\u00e9.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\"><strong>Une voix du secteur de l'\u00e9ducation au sein du nouvel organe directeur<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">L'entr\u00e9e de <strong>Jaime Mart\u00edn S\u00e1nchez au conseil d'administration de Dircom Andaluc\u00eda<\/strong> lieux <strong>Groupe EDUCA EDTECH<\/strong> un espace cl\u00e9 pour le dialogue professionnel sur la r\u00e9putation, le leadership et la communication strat\u00e9gique. Aujourd'hui, les organisations ont besoin de construire la confiance, la narration et le positionnement avec plus de pr\u00e9cision que jamais. C'est pourquoi la pr\u00e9sence du groupe \u00e0 ce forum est aussi l'occasion de transmettre la vision d'un \u00e9cosyst\u00e8me \u00e9ducatif qui r\u00e9unit les acteurs de l'\u00e9ducation et de la formation. <strong><a href=\"https:\/\/educaedtech.com\/fr\/nouvelles\/semaine-de-controle-des-cv-educa\/\">formation, technologie et employabilit\u00e9<\/a><\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"998\" height=\"1024\" src=\"https:\/\/educaedtech.com\/wp-content\/uploads\/2026\/03\/jaime-martin-dircom-1-998x1024.jpg\" alt=\"\" class=\"wp-image-28457\" style=\"aspect-ratio:0.9745504810104005;width:603px;height:auto\" srcset=\"https:\/\/educaedtech.com\/wp-content\/uploads\/2026\/03\/jaime-martin-dircom-1-998x1024.jpg 998w, https:\/\/educaedtech.com\/wp-content\/uploads\/2026\/03\/jaime-martin-dircom-1-292x300.jpg 292w, https:\/\/educaedtech.com\/wp-content\/uploads\/2026\/03\/jaime-martin-dircom-1-768x788.jpg 768w, https:\/\/educaedtech.com\/wp-content\/uploads\/2026\/03\/jaime-martin-dircom-1-1497x1536.jpg 1497w, https:\/\/educaedtech.com\/wp-content\/uploads\/2026\/03\/jaime-martin-dircom-1-1996x2048.jpg 1996w, https:\/\/educaedtech.com\/wp-content\/uploads\/2026\/03\/jaime-martin-dircom-1-12x12.jpg 12w\" sizes=\"(max-width: 998px) 100vw, 998px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Avec une formation en sciences de l'information, en langues et litt\u00e9rature et en strat\u00e9gie de marque, Jaime Mart\u00edn a pass\u00e9 une grande partie de sa carri\u00e8re dans l'\u00e9ducation, \u00e0 la fois dans l'enseignement et dans la gestion et la communication acad\u00e9miques. Depuis 2024, il dirige le<strong> Domaine de la communication et de la marque du groupe EDUCA EDTECH<\/strong>, o\u00f9 il promeut la construction d'un r\u00e9cit d'entreprise li\u00e9 \u00e0 l'innovation \u00e9ducative, \u00e0 la valeur des institutions du groupe et \u00e0 la projection de ses voix expertes.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cDans le contexte actuel, la communication est plus importante que jamais et DIRCOM appr\u00e9cie non seulement les professionnels qui la promeuvent, mais aussi les marques qui y croient. Pour le groupe EDUCA EDTECH, c'est \u00e9galement un honneur de pouvoir participer \u00e0 la nouvelle directive andalouse aux c\u00f4t\u00e9s de quelques-unes des entreprises les plus importantes de la r\u00e9gion\u201d, a d\u00e9clar\u00e9 Jaime Mart\u00edn.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>R\u00e9putation, talent et vision commune<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour le groupe EDUCA EDTECH, cette nomination s'inscrit dans une feuille de route qui vise \u00e0 renforcer la visibilit\u00e9 de ses institutions, \u00e0 valoriser le r\u00f4le de ses voix manag\u00e9riales et \u00e0 consolider sa r\u00e9putation dans l'\u00e9cosyst\u00e8me num\u00e9rique et entrepreneurial. Le groupe d\u00e9finit 2026 comme le moment de renforcer encore la personnalit\u00e9 et le positionnement de ses institutions, avec une communication plus humaine, plus utile et plus connect\u00e9e aux vrais probl\u00e8mes de la soci\u00e9t\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L'entr\u00e9e de Jaime Mart\u00edn S\u00e1nchez au conseil d'administration de Dircom Andaluc\u00eda renforce pr\u00e9cis\u00e9ment cette orientation : la communication comprise comme une fonction strat\u00e9gique, comme un espace de collaboration entre les secteurs et comme un outil de projection de l'image de l'entreprise.<strong> <a href=\"https:\/\/educaedtech.com\/fr\/nouvelles\/la-fondation-educa-edtech-presente-son-livre-blanc\/\">talent, innovation et opportunit\u00e9s<\/a><\/strong>. Dans le cas du groupe EDUCA EDTECH, c'est aussi une fa\u00e7on de continuer \u00e0 d\u00e9fendre l'id\u00e9e que l'\u00e9ducation et la technologie peuvent parler le m\u00eame langage sans perdre de vue les personnes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Jaime Mart\u00edn S\u00e1nchez, director de Comunicaci\u00f3n y Marca y CMO de EDUCA EDTECH Group, se incorpora como vocal a la [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":28456,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-28455","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>EDUCA EDTECH Group entra en Dircom Andaluc\u00eda<\/title>\n<meta name=\"description\" content=\"Jaime Mart\u00edn S\u00e1nchez, director de Comunicaci\u00f3n y CMO del grupo, se incorpora como vocal a la nueva Junta Directiva de Dircom Andaluc\u00eda\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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membre.","breadcrumb":{"@id":"https:\/\/educaedtech.com\/fr\/noticias\/educa-edtech-group-en-dircom-andalucia\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/educaedtech.com\/fr\/noticias\/educa-edtech-group-en-dircom-andalucia\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/educaedtech.com\/fr\/noticias\/educa-edtech-group-en-dircom-andalucia\/#primaryimage","url":"https:\/\/educaedtech.com\/wp-content\/uploads\/2026\/03\/dircom-andalucia.jpg","contentUrl":"https:\/\/educaedtech.com\/wp-content\/uploads\/2026\/03\/dircom-andalucia.jpg","width":1200,"height":900,"caption":"18\/03\/2026 Integrantes de la nueva Junta Directiva de Dircom Andaluc\u00eda, tras la proclamaci\u00f3n de Santiago Alfonso como presidente.. La Asamblea General de Dircom Andaluc\u00eda ha proclamado a Santiago Alfonso, vicepresidente de relaciones institucionales y reputaci\u00f3n corporativa de Grupo Cosentino, como nuevo presidente de la delegaci\u00f3n andaluza de la asociaci\u00f3n, en sustituci\u00f3n de Vanessa Moreno Rangel. 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