{"id":28455,"date":"2026-03-19T10:40:29","date_gmt":"2026-03-19T09:40:29","guid":{"rendered":"https:\/\/educaedtech.com\/?p=28455"},"modified":"2026-03-19T10:40:31","modified_gmt":"2026-03-19T09:40:31","slug":"educa-edtech-group-en-dircom-andalucia","status":"publish","type":"post","link":"https:\/\/educaedtech.com\/pt\/noticias\/educa-edtech-group-en-dircom-andalucia\/","title":{"rendered":"EDUCA EDTECH Group entra en Dircom Andaluc\u00eda"},"content":{"rendered":"<p><strong>Jaime Mart\u00edn S\u00e1nchez, director de Comunicaci\u00f3n y Marca y CMO de EDUCA EDTECH Group, se incorpora como vocal a la nueva Junta Directiva de Dircom Andaluc\u00eda, presidida por Santiago Alfonso. La presencia del grupo en este \u00f3rgano refuerza su posicionamiento en el \u00e1mbito de la comunicaci\u00f3n corporativa y conecta la voz del ecosistema EdTech con algunos de los principales agentes empresariales de la regi\u00f3n.<\/strong><\/p>\n\n\n\n<p>EDUCA EDTECH Group da un paso m\u00e1s en su proyecci\u00f3n institucional con la incorporaci\u00f3n de <strong>Jaime Mart\u00edn S\u00e1nchez<\/strong> a la nueva Junta Directiva de Dircom Andaluc\u00eda. La Asamblea General de la asociaci\u00f3n ha proclamado a Santiago Alfonso como nuevo presidente de la delegaci\u00f3n andaluza, en sustituci\u00f3n de Vanessa Moreno Rangel. En ese nuevo equipo, Jaime Mart\u00edn S\u00e1nchez formar\u00e1 parte de la junta como vocal, junto a otros profesionales del \u00e1mbito de la comunicaci\u00f3n y los asuntos corporativos en Andaluc\u00eda.<\/p>\n\n\n\n<p>Dircom es la asociaci\u00f3n profesional de referencia en Espa\u00f1a para directivos y profesionales de Comunicaci\u00f3n, Reputaci\u00f3n y Asuntos Corporativos. En la actualidad agrupa a <strong>m\u00e1s de 1.200 asociados <\/strong>y mantiene como uno de sus grandes objetivos poner en valor <strong>el papel estrat\u00e9gico de la comunicaci\u00f3n dentro de las organizaciones <\/strong>y su aportaci\u00f3n a la sociedad.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\"><strong>Una voz del sector educativo en el nuevo \u00f3rgano de direcci\u00f3n<\/strong><\/h2>\n\n\n\n<p>La entrada de <strong>Jaime Mart\u00edn S\u00e1nchez en la Junta Directiva de Dircom Andaluc\u00eda<\/strong> sit\u00faa a <strong>Grupo EDUCA EDTECH<\/strong> en un espacio clave para el di\u00e1logo profesional sobre reputaci\u00f3n, liderazgo y comunicaci\u00f3n estrat\u00e9gica. Actualmente, las organizaciones necesitan construir confianza, relato y posicionamiento con mayor precisi\u00f3n que nunca. Por ello, la presencia del grupo en este foro supone tambi\u00e9n una oportunidad para trasladar la visi\u00f3n de un ecosistema educativo que une <strong><a href=\"https:\/\/educaedtech.com\/pt\/noticias\/educa-cv-check-week\/\">forma\u00e7\u00e3o, tecnologia e empregabilidade<\/a><\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"998\" height=\"1024\" src=\"https:\/\/educaedtech.com\/wp-content\/uploads\/2026\/03\/jaime-martin-dircom-1-998x1024.jpg\" alt=\"\" class=\"wp-image-28457\" style=\"aspect-ratio:0.9745504810104005;width:603px;height:auto\" srcset=\"https:\/\/educaedtech.com\/wp-content\/uploads\/2026\/03\/jaime-martin-dircom-1-998x1024.jpg 998w, https:\/\/educaedtech.com\/wp-content\/uploads\/2026\/03\/jaime-martin-dircom-1-292x300.jpg 292w, https:\/\/educaedtech.com\/wp-content\/uploads\/2026\/03\/jaime-martin-dircom-1-768x788.jpg 768w, https:\/\/educaedtech.com\/wp-content\/uploads\/2026\/03\/jaime-martin-dircom-1-1497x1536.jpg 1497w, https:\/\/educaedtech.com\/wp-content\/uploads\/2026\/03\/jaime-martin-dircom-1-1996x2048.jpg 1996w, https:\/\/educaedtech.com\/wp-content\/uploads\/2026\/03\/jaime-martin-dircom-1-12x12.jpg 12w\" sizes=\"(max-width: 998px) 100vw, 998px\" \/><\/figure>\n\n\n\n<p>Con formaci\u00f3n en Ciencias de la Informaci\u00f3n, Lengua y Literatura y Branding, Jaime Mart\u00edn ha desarrollado buena parte de su trayectoria vinculado al \u00e1mbito educativo, tanto desde la docencia como desde la direcci\u00f3n acad\u00e9mica y la comunicaci\u00f3n. Desde 2024 lidera el<strong> \u00e1rea de Comunicaci\u00f3n y Marca de EDUCA EDTECH Group<\/strong>, donde impulsa la construcci\u00f3n de una narrativa corporativa conectada con la innovaci\u00f3n educativa, el valor de las instituciones del grupo y la proyecci\u00f3n de sus voces expertas.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cEn el contexto actual la comunicaci\u00f3n es m\u00e1s importante que nunca y desde DIRCOM se pone en valor no solo a los profesionales que la impulsamos, sino a las marcas que creen en ella. Desde EDUCA EDTECH Group es tambi\u00e9n un honor poder sumar en la nueva directiva andaluza junto a algunas de las empresas m\u00e1s relevantes de la regi\u00f3n\u201d, ha se\u00f1alado Jaime Mart\u00edn.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n<\/blockquote>\n\n\n\n<p><strong>Reputaci\u00f3n, talento y visi\u00f3n compartida<\/strong><\/p>\n\n\n\n<p>Para EDUCA EDTECH Group, este nombramiento encaja en una hoja de ruta que busca reforzar la visibilidad de sus instituciones, potenciar el papel de sus voces directivas y consolidar su reputaci\u00f3n en el ecosistema digital y corporativo. El grupo define 2026 como el momento de impulsar con m\u00e1s fuerza la personalidad y el posicionamiento de sus instituciones, con una comunicaci\u00f3n m\u00e1s humana, m\u00e1s \u00fatil y m\u00e1s conectada con los problemas reales de la sociedad.<\/p>\n\n\n\n<p>La incorporaci\u00f3n de Jaime Mart\u00edn S\u00e1nchez a la Junta Directiva de Dircom Andaluc\u00eda refuerza precisamente esa direcci\u00f3n: una comunicaci\u00f3n entendida como funci\u00f3n estrat\u00e9gica, como espacio de colaboraci\u00f3n entre sectores y como herramienta para proyectar<strong> <a href=\"https:\/\/educaedtech.com\/pt\/noticias\/a-fundacao-educa-edtech-apresenta-o-seu-livro-branco\/\">talento, innovaci\u00f3n y oportunidades<\/a><\/strong>. En el caso de EDUCA EDTECH Group, tambi\u00e9n como una forma de seguir defendiendo que la educaci\u00f3n y la tecnolog\u00eda pueden hablar el mismo idioma sin perder de vista a las personas.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Jaime Mart\u00edn S\u00e1nchez, director de Comunicaci\u00f3n y Marca y CMO de EDUCA EDTECH Group, se incorpora como vocal a la [&hellip;]<\/p>","protected":false},"author":2,"featured_media":28456,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-28455","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - 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