{"id":28455,"date":"2026-03-19T10:40:29","date_gmt":"2026-03-19T09:40:29","guid":{"rendered":"https:\/\/educaedtech.com\/?p=28455"},"modified":"2026-03-19T10:40:31","modified_gmt":"2026-03-19T09:40:31","slug":"grupo-educa-edtech-na-dircom-andalucia","status":"publish","type":"post","link":"https:\/\/educaedtech.com\/pt\/noticias\/educa-edtech-group-en-dircom-andalucia\/","title":{"rendered":"O Grupo EDUCA EDTECH junta-se \u00e0 Dircom Andaluc\u00eda"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Jaime Mart\u00edn S\u00e1nchez, Diretor de Comunica\u00e7\u00e3o e Branding e CMO do EDUCA EDTECH Group, junta-se ao novo Conselho de Administra\u00e7\u00e3o da Dircom Andaluc\u00eda, presidido por Santiago Alfonso, como membro. A presen\u00e7a do grupo neste \u00f3rg\u00e3o refor\u00e7a o seu posicionamento no dom\u00ednio da comunica\u00e7\u00e3o empresarial e liga a voz do ecossistema EdTech a alguns dos principais actores empresariais da regi\u00e3o.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O EDUCA EDTECH Group d\u00e1 mais um passo em frente na sua proje\u00e7\u00e3o institucional com a incorpora\u00e7\u00e3o de <strong>Jaime Mart\u00edn S\u00e1nchez<\/strong> o novo Conselho de Administra\u00e7\u00e3o da Dircom Andaluzia. A Assembleia Geral da associa\u00e7\u00e3o proclamou Santiago Alfonso como novo presidente da delega\u00e7\u00e3o andaluza, substituindo Vanessa Moreno Rangel. Nesta nova equipa, Jaime Mart\u00edn S\u00e1nchez far\u00e1 parte da dire\u00e7\u00e3o como vogal, juntamente com outros profissionais da \u00e1rea da comunica\u00e7\u00e3o e dos assuntos empresariais da Andaluzia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A Dircom \u00e9 a associa\u00e7\u00e3o profissional de refer\u00eancia em Espanha para gestores e profissionais de Comunica\u00e7\u00e3o, Reputa\u00e7\u00e3o e Assuntos Corporativos. Atualmente, re\u00fane <strong>mais de 1.200 parceiros <\/strong>e mant\u00e9m como um dos seus principais objectivos a valoriza\u00e7\u00e3o do <strong>o papel estrat\u00e9gico da comunica\u00e7\u00e3o nas organiza\u00e7\u00f5es <\/strong>e a sua contribui\u00e7\u00e3o para a sociedade.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\"><strong>Uma voz do sector da educa\u00e7\u00e3o no novo \u00f3rg\u00e3o diretivo<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A entrada de <strong>Jaime Mart\u00edn S\u00e1nchez no Conselho de Administra\u00e7\u00e3o da Dircom Andaluc\u00eda<\/strong> lugares <strong>Grupo EDUCA EDTECH<\/strong> um espa\u00e7o fundamental para o di\u00e1logo profissional sobre reputa\u00e7\u00e3o, lideran\u00e7a e comunica\u00e7\u00e3o estrat\u00e9gica. Atualmente, as organiza\u00e7\u00f5es precisam de construir confian\u00e7a, narrativa e posicionamento com maior precis\u00e3o do que nunca. Por este motivo, a presen\u00e7a do grupo neste f\u00f3rum \u00e9 tamb\u00e9m uma oportunidade para transmitir a vis\u00e3o de um ecossistema educativo que une <strong><a href=\"https:\/\/educaedtech.com\/pt\/noticias\/educa-cv-check-week\/\">forma\u00e7\u00e3o, tecnologia e empregabilidade<\/a><\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"998\" height=\"1024\" src=\"https:\/\/educaedtech.com\/wp-content\/uploads\/2026\/03\/jaime-martin-dircom-1-998x1024.jpg\" alt=\"\" class=\"wp-image-28457\" style=\"aspect-ratio:0.9745504810104005;width:603px;height:auto\" srcset=\"https:\/\/educaedtech.com\/wp-content\/uploads\/2026\/03\/jaime-martin-dircom-1-998x1024.jpg 998w, https:\/\/educaedtech.com\/wp-content\/uploads\/2026\/03\/jaime-martin-dircom-1-292x300.jpg 292w, https:\/\/educaedtech.com\/wp-content\/uploads\/2026\/03\/jaime-martin-dircom-1-768x788.jpg 768w, https:\/\/educaedtech.com\/wp-content\/uploads\/2026\/03\/jaime-martin-dircom-1-1497x1536.jpg 1497w, https:\/\/educaedtech.com\/wp-content\/uploads\/2026\/03\/jaime-martin-dircom-1-1996x2048.jpg 1996w, https:\/\/educaedtech.com\/wp-content\/uploads\/2026\/03\/jaime-martin-dircom-1-12x12.jpg 12w\" sizes=\"(max-width: 998px) 100vw, 998px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Com forma\u00e7\u00e3o em Ci\u00eancias da Informa\u00e7\u00e3o, L\u00ednguas e Literaturas e Branding, Jaime Mart\u00edn passou grande parte da sua carreira na educa\u00e7\u00e3o, tanto no ensino como na gest\u00e3o e comunica\u00e7\u00e3o acad\u00e9micas. Desde 2024, dirige o<strong> \u00c1rea de Comunica\u00e7\u00e3o e Marca do EDUCA EDTECH Group<\/strong>, onde promove a constru\u00e7\u00e3o de uma narrativa corporativa ligada \u00e0 inova\u00e7\u00e3o educacional, ao valor das institui\u00e7\u00f5es do grupo e \u00e0 proje\u00e7\u00e3o das suas vozes de especialistas.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cNo contexto atual, a comunica\u00e7\u00e3o \u00e9 mais importante do que nunca e a DIRCOM valoriza n\u00e3o s\u00f3 os profissionais que a promovem, mas tamb\u00e9m as marcas que acreditam nela. Para o EDUCA EDTECH Group \u00e9 tamb\u00e9m uma honra poder aderir \u00e0 nova diretiva andaluza juntamente com algumas das empresas mais relevantes da regi\u00e3o\u201d, afirmou Jaime Mart\u00edn.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Reputa\u00e7\u00e3o, talento e vis\u00e3o partilhada<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para o EDUCA EDTECH Group, esta nomea\u00e7\u00e3o insere-se num roteiro que visa refor\u00e7ar a visibilidade das suas institui\u00e7\u00f5es, valorizar o papel das suas vozes de gest\u00e3o e consolidar a sua reputa\u00e7\u00e3o no ecossistema digital e empresarial. O grupo define 2026 como o momento de refor\u00e7ar ainda mais a personalidade e o posicionamento das suas institui\u00e7\u00f5es, com uma comunica\u00e7\u00e3o mais humana, mais \u00fatil e mais ligada aos problemas reais da sociedade.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A incorpora\u00e7\u00e3o de Jaime Mart\u00edn S\u00e1nchez no Conselho de Administra\u00e7\u00e3o da Dircom Andaluc\u00eda refor\u00e7a precisamente esta dire\u00e7\u00e3o: a comunica\u00e7\u00e3o entendida como uma fun\u00e7\u00e3o estrat\u00e9gica, como um espa\u00e7o de colabora\u00e7\u00e3o entre sectores e como uma ferramenta para projetar a imagem da empresa.<strong> <a href=\"https:\/\/educaedtech.com\/pt\/noticias\/a-fundacao-educa-edtech-apresenta-o-seu-livro-branco\/\">talento, inova\u00e7\u00e3o e oportunidades<\/a><\/strong>. No caso do EDUCA EDTECH Group, tamb\u00e9m como forma de continuar a defender que a educa\u00e7\u00e3o e a tecnologia podem falar a mesma l\u00edngua sem perder de vista as pessoas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Jaime Mart\u00edn S\u00e1nchez, director de Comunicaci\u00f3n y Marca y CMO de EDUCA EDTECH Group, se incorpora como vocal a la 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La Asamblea General de Dircom Andaluc\u00eda ha proclamado a Santiago Alfonso, vicepresidente de relaciones institucionales y reputaci\u00f3n corporativa de Grupo Cosentino, como nuevo presidente de la delegaci\u00f3n andaluza de la asociaci\u00f3n, en sustituci\u00f3n de Vanessa Moreno Rangel. 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