{"id":75808,"date":"2026-09-25T10:27:24","date_gmt":"2026-09-25T08:27:24","guid":{"rendered":"https:\/\/educaedtech.com\/?p=75808"},"modified":"2026-09-25T10:27:26","modified_gmt":"2026-09-25T08:27:26","slug":"a-educa-pharos-apresenta-o-barometro-2026","status":"publish","type":"post","link":"https:\/\/educaedtech.com\/pt\/noticias\/educa-pharos-presenta-barometro-2026\/","title":{"rendered":"A Educa PHAROS apresenta o seu Bar\u00f3metro 2026 e re\u00fane grandes empresas para repensar a forma\u00e7\u00e3o empresarial"},"content":{"rendered":"<ul class=\"wp-block-list\">\n<li><strong><em>A linha B2B da Structuralia, institui\u00e7\u00e3o do EDUCA EDTECH Group, apresentou em Madrid o Bar\u00f3metro Educa PHAROS 2026, juntamente com representantes da Naturgy, da Endesa, da Redeia e da Structuralia.<\/em><\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><em>O encontro serviu para analisar como as necessidades de aprendizagem nas organiza\u00e7\u00f5es est\u00e3o a mudar e qual o papel que a forma\u00e7\u00e3o deve desempenhar quando o desafio j\u00e1 n\u00e3o \u00e9 aceder a mais conte\u00fados, mas sim escolher melhor, personalizar e avaliar o seu impacto real.<\/em><\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">O Grupo EDUCA EDTECH alcan\u00e7a um novo marco no seu empenho em aproximar o conhecimento das necessidades reais das organiza\u00e7\u00f5es. <strong>Educa PHAROS, linha B2B da Structuralia<\/strong>, apresentou em Madrid o <strong><a href=\"https:\/\/educapharos.com\/barometro-2026\/\">Bar\u00f3metro PHAROS da Educa\u00e7\u00e3o<\/a><a href=\"https:\/\/educapharos.com\/barometro-2026\/\" target=\"_blank\" rel=\"noreferrer noopener\"> <\/a><a href=\"https:\/\/educapharos.com\/barometro-2026\/\">2026<\/a><\/strong>, um estudo que analisa a evolu\u00e7\u00e3o da forma\u00e7\u00e3o empresarial e que surge com o objetivo de proporcionar uma vis\u00e3o \u00fatil sobre as compet\u00eancias que as empresas procuram atualmente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O relat\u00f3rio baseia-se na an\u00e1lise de <strong>64 426 matr\u00edculas, 2 860 cursos em funcionamento, 48 \u00e1reas de conhecimento e 25 setores e subsetores produtivos<\/strong> registados entre junho de 2024 e junho de 2026. Para al\u00e9m dos n\u00fameros, o estudo p\u00f5e em evid\u00eancia uma realidade cada vez mais complexa para as organiza\u00e7\u00f5es: a forma\u00e7\u00e3o j\u00e1 n\u00e3o pode ser estruturada em torno de alguns conte\u00fados comuns para todo o quadro de pessoal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A apresenta\u00e7\u00e3o representa, al\u00e9m disso, um passo importante para a Educa PHAROS no seu posicionamento como solu\u00e7\u00e3o tecnol\u00f3gica orientada para o desenvolvimento do talento empresarial.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"750\" height=\"450\" src=\"https:\/\/educaedtech.com\/wp-content\/uploads\/2026\/09\/barometro-2026.jpg\" alt=\"bar\u00f3metro-2026\" class=\"wp-image-75818\" srcset=\"https:\/\/educaedtech.com\/wp-content\/uploads\/2026\/09\/barometro-2026.jpg 750w, https:\/\/educaedtech.com\/wp-content\/uploads\/2026\/09\/barometro-2026-300x180.jpg 300w, https:\/\/educaedtech.com\/wp-content\/uploads\/2026\/09\/barometro-2026-18x12.jpg 18w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\">A Naturgy, a Endesa e a Redeia partilham os novos desafios<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A apresenta\u00e7\u00e3o do Bar\u00f3metro contou com uma mesa redonda moderada por <strong>Pablo Ybarra, Diretor de B2B do Grupo EDUCA EDTECH<\/strong>, na qual participaram <strong>Jos\u00e9 Luis Ausin<\/strong>, respons\u00e1vel pela Universidade Corporativa da Naturgy; <strong>Mar Valiente P\u00e9rez<\/strong>, respons\u00e1vel pela Forma\u00e7\u00e3o na Redeia; <strong>Sim\u00f3n Acosta Nieto<\/strong>, Diretor de Desenvolvimento de Talentos da Endesa; e <strong>Raquel Robles Gil<\/strong>, da Structuralia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Apesar de partirem de realidades empresariais diferentes, as interven\u00e7\u00f5es coincidiram em v\u00e1rios pontos: a necessidade de flexibilizar a forma de aprender, personalizar o acesso ao conhecimento e aproximar a forma\u00e7\u00e3o do momento exato em que cada profissional dela necessita.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jos\u00e9 Luis Ausin identificou um dos desafios atuais: a <strong>\u201cfadiga formativa\u201d<\/strong>. A sua proposta consiste em simplificar e oferecer diferentes formas de acesso ao mesmo conhecimento, adaptadas ao contexto e ao ritmo de cada pessoa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mar Valiente insistiu que a personaliza\u00e7\u00e3o por colaborador j\u00e1 n\u00e3o \u00e9 suficiente se a aprendizagem n\u00e3o ocorrer no momento certo: <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\"<strong>N\u00e3o podemos continuar a apostar em cursos de 40 horas, nem em programas de longa dura\u00e7\u00e3o, quando precisas desse conhecimento j\u00e1<\/strong>\".<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Sim\u00f3n Acosta, por seu lado, salientou a necessidade de encontrar um equil\u00edbrio entre autonomia e acompanhamento: permitir que os profissionais aprendam por si pr\u00f3prios, mas oferecendo, ao mesmo tempo, as orienta\u00e7\u00f5es, ferramentas e crit\u00e9rios que estruturem essa aprendizagem.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"750\" height=\"450\" src=\"https:\/\/educaedtech.com\/wp-content\/uploads\/2026\/09\/barometro-structuralia.png\" alt=\"bar\u00f3metro-structuralia\" class=\"wp-image-75817\" srcset=\"https:\/\/educaedtech.com\/wp-content\/uploads\/2026\/09\/barometro-structuralia.png 750w, https:\/\/educaedtech.com\/wp-content\/uploads\/2026\/09\/barometro-structuralia-300x180.png 300w, https:\/\/educaedtech.com\/wp-content\/uploads\/2026\/09\/barometro-structuralia-18x12.png 18w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\">De medir horas a medir o impacto real<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Uma das conclus\u00f5es mais claras da conversa prendeu-se com a forma de avaliar a forma\u00e7\u00e3o.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\"<strong>O impacto da forma\u00e7\u00e3o j\u00e1 n\u00e3o se mede em horas, mas sim em termos de resultados empresariais<\/strong>\u201d, resumiu Pablo Ybarra durante o encontro.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Esta afirma\u00e7\u00e3o est\u00e1 diretamente relacionada com uma das mudan\u00e7as refletidas no Bar\u00f3metro: as empresas j\u00e1 n\u00e3o procuram apenas cumprir um plano de forma\u00e7\u00e3o, mas sim identificar de que compet\u00eancias necessitam, para que perfis e com que impacto na organiza\u00e7\u00e3o. O estudo mostra ainda como a forma\u00e7\u00e3o t\u00e9cnica, as compet\u00eancias humanas, a digitaliza\u00e7\u00e3o, a ciberseguran\u00e7a e a conformidade regulamentar coexistem simultaneamente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com a apresenta\u00e7\u00e3o do Bar\u00f3metro 2026, <strong><a href=\"https:\/\/educaedtech.com\/pt\/noticias\/o-barometro-da-educacao-pharos-2025-revela-as-areas-da-formacao\/\" target=\"_blank\" rel=\"noreferrer noopener\">O Grupo EDUCA EDTECH refor\u00e7a assim o seu compromisso<\/a><\/strong> atrav\u00e9s da gera\u00e7\u00e3o de conhecimento pr\u00f3prio, da colabora\u00e7\u00e3o com empresas de refer\u00eancia e do desenvolvimento de solu\u00e7\u00f5es capazes de articular a forma\u00e7\u00e3o, a tecnologia e as necessidades reais das empresas.<\/p>","protected":false},"excerpt":{"rendered":"<p>EDUCA EDTECH Group suma un nuevo hito en su apuesta por acercar el conocimiento a las necesidades reales de las [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":75815,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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