On the occasion of its 20th anniversary in 2025, EDUCA EDTECH Group, technology group - leading online education provider in Spain and Latin America, presents its first Brand ManifestoThe new website, an inspirational statement that reinforces its aim to democratise quality online education. Under the slogan "They say that knowledge takes no place. We say that knowledge needs no place".The company is launching an ambitious branding campaign that seeks to connect with the emotions of millions of students and professionals.
The centrepiece of this campaign is an inspirational video that will be released across multiple digital platforms, including social media, media outlets and advertising space. This launch not only marks a milestone in the history of EDUCA EDTECH GroupIt also lays the foundations for a new stage in its communication strategy, one that is closer and more emotional.
20 years leading educational transformation
Since its foundation, EDUCA EDTECH Group has worked to make online education an accessible right. Over the course of two decades, its model has transcended borders, consolidating itself in European countries and extending to Latin America, with branches in Mexico, Colombia and Peru.
The group, which includes leading brands such as INESEM, Euroinnova, INEAF, Structuralia, Capman, CEUPE, Educa Open, INESALUD and UDAVINCI University.among others, continues to position itself as one of the world's leading reference in online training and in educational technological innovation.
A more human and aspirational approach
For Rafael García ParradoEDUCA EDTECH Group CEO, this manifesto is a reflection of a new direction in the group's communication:
"It was time to take a step forward and start working on communication and branding from a more emotional perspective to help us connect with our audiences, from people who want to continue to grow through education to companies and training institutions that rely on our knowledge, digital platforms and innovations in artificial intelligence.
Jaime Martín MartínThe symbolic value of this declaration is emphasised by the Communication and Branding Manager:
"These are all tangibles, but we felt that the group and its brands needed to move their messaging into more aspirational and emotional territory. This Brand Manifesto is our statement of intent, our complicit nod to the millions of students who rely on us every day to continue training and improving in their lives and careers".
With this Brand ManifestoEDUCA EDTECH Group is celebrating two decades of innovation and leadership in online education, reaffirming its commitment to learning as a borderless tool to transform lives and contribute to the professional futures of more and more students.
