Jaime Martín Sánchez, Director of Communication and Branding and CMO of EDUCA EDTECH Group, joins the new Board of Directors of Dircom Andalucía, chaired by Santiago Alfonso, as a member. The presence of the group in this body reinforces its positioning in the field of corporate communication and connects the voice of the EdTech ecosystem with some of the main business players in the region.
EDUCA EDTECH Group takes another step forward in its institutional projection with the incorporation of Jaime Martín Sánchez the new Board of Directors of Dircom Andalucía. The General Assembly of the association has proclaimed Santiago Alfonso as the new president of the Andalusian delegation, replacing Vanessa Moreno Rangel. In this new team, Jaime Martín Sánchez will form part of the board as a member, together with other professionals in the field of communication and corporate affairs in Andalusia.
Dircom is the professional association of reference in Spain for Communication, Reputation and Corporate Affairs managers and professionals. It currently brings together more than 1,200 partners and maintains as one of its main objectives to enhance the value of the the strategic role of communication within organisations and their contribution to society.
A voice from the education sector in the new governing body
The entry of Jaime Martín Sánchez on the Board of Directors of Dircom Andalucía places EDUCA EDTECH Group a key space for professional dialogue on reputation, leadership and strategic communication. Nowadays, organisations need to build trust, narrative and positioning with greater precision than ever before. For this reason, the group's presence in this forum is also an opportunity to convey the vision of an educational ecosystem that unites training, technology and employability.
With a background in Information Science, Language and Literature and Branding, Jaime Martín has spent a large part of his career in education, both in teaching and in academic management and communication. Since 2024 he has been leading the Communication and Brand area of EDUCA EDTECH Group, where it promotes the construction of a corporate narrative connected to educational innovation, the value of the group's institutions and the projection of its expert voices.
“In the current context, communication is more important than ever and DIRCOM values not only the professionals who promote it, but also the brands that believe in it. From EDUCA EDTECH Group it is also an honour to be able to join the new Andalusian directive together with some of the most relevant companies in the region”, said Jaime Martín.
Reputation, talent and shared vision
For EDUCA EDTECH Group, this appointment fits into a roadmap that seeks to reinforce the visibility of its institutions, enhance the role of its management voices and consolidate its reputation in the digital and corporate ecosystem. The group defines 2026 as the time to further boost the personality and positioning of its institutions, with a more human, more useful communication that is more connected to the real problems of society.
The incorporation of Jaime Martín Sánchez to the Board of Directors of Dircom Andalucía reinforces precisely this direction: communication understood as a strategic function, as a space for collaboration between sectors and as a tool to project the company's image. talent, innovation and opportunities. In the case of EDUCA EDTECH Group, also as a way of continuing to defend that education and technology can speak the same language without losing sight of the people.
